This season, I had the exciting opportunity to spearhead the creation of the preseason style guide for the Indiana Fever. Building upon the success of last season's 'INForRed' campaign, my goal was to infuse fresh elements inspired by infrared imaging while effectively conveying the empowering 'Fever Rising' message championed by our team.

In crafting the style guide, I introduced captivating 'heat maps' that dynamically merge into our graphics, symbolizing the intense heat or 'fever' emanating within our organization. Rather than settling for conventional gradients, I opted for a temperature spectrum akin to infrared imaging, adding depth and intrigue to our visuals. Additionally, the incorporation of 'geo waves' in the background signifies the Indiana Fever's burgeoning global presence, particularly following the acquisition of this year's #1 draft pick.

Guiding this campaign marked a significant milestone in my career, offering invaluable lessons and insights along the way. Despite the challenges, the journey was immensely fulfilling, and I am thrilled with the outcome.